Graphic with a blue gradient background and a large black speech bubble containing the title “Conversations that Connect” in gradient blue text. Below, the subtitle reads “Messaging for Library Advocates” in white text. On the right, a faint, blue-tinted photo shows three people seated and talking together.

A resource developed by Unite Against Book Bans for library advocates everywhere.

Libraries and library workers are in unparalleled times with book challenges and censorship looming, funding obstacles for library services and buildings--and more as libraries help communities navigate the fast-changing world of information. 

To help library professionals and library advocates face the changing landscape, Unite Against Book Bans has created a messaging guide with tools and tips for all advocates. This messaging guide is a companion to our Action Toolkit. Check out our messaging guide Conversations that Connect by downloading it here. 

horizontal graphic on a light gray background with repeated abstract geometric shapes in blue and purple. There is text reading Connect to people's values, Spark real conversations, and inspire others to support libraries

Why did we create Conversations that Connect?

Over the past six years several well-funded political groups have stirred up unrelenting, nationwide  effort to attack libraries and library workers, as well as our freedom to read. 

In fact, the American Library Association Office for Intellectual Freedom reports more than 4,200 unique book challenges every year since 2023. In addition, state bills focused on censorship in libraries has skyrocketed since 2023, as well as state and federal bills to target library workers and defund libraries. 

Simple graphic on a light background showing two abstract, blocky human-like figures—one purple and one blue—leaning toward each other with their foreheads touching, suggesting close conversation or connection.

how to use this Messaging Guide

Conversations That Connect was created for use by anyone who cares about libraries and the freedom to read, including:

  • Library professionals
  • Library trustees and volunteers
  • Local leaders
  • Educators
  • All other community members 

In this guide you'll find new and reworked "message starters" that are based on 2025 focus group findings as well as conversations that library advocates have been having in their communities. They are intended to be flexible so that you can customize them to your own voice and the audience you are trying to reach. 

For more grassroots organizing tips, check out the Unite Against Book Bans Action Toolkit

What's included

Our messaging guide includes foundational messages called Anchor Messages. These are surrounded by supporting talking points to customize. Topics include:

Graphic with four rounded squares arranged in a 2×2 grid on a light gray background. The top left square is blue and labeled “Libraries,” the top right square is purple and labeled “Librarians,” the bottom left square is purple and labeled “Artificial Intelligence,” and the bottom right square is blue and labeled “Censorship.”

These Anchor Messages and talking points can help you...

Start one-on-one conversations to inspire deeper thinking on a politically polarizing topic, address common concerns and misconceptions, and identify shared values.

Communicate with local decision makers, like library and school board members, town council members, or state legislators. 

Write public content like social media posts, op-eds or letters to the editor of local news publications.  

In addition to downloading Conversations that Connect, we hope you will sing up to receive updates, action alerts, and tools from the Unite Against Book Bans campaign.

Join The Fight Against Censorship And Defend The Freedom To Read.

If you believe individuals should be trusted to make their own decisions about what to read, young people deserve to see themselves reflected in a library's books, and parents should not be making decisions about what to read for other parents' children, then join us to Unite Against Book Bans.
Help us defend the freedom to read in your community by signing up to receive updates, action alerts, and tools from the campaign.
We're stronger together. Join today.
ALA Action Center Show up for our libraries by advocating for the most important issues facing them in the federal government.
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