A resource developed by Unite Against Book Bans for library advocates everywhere.
Libraries and library workers are in unparalleled times. Book challenges and censorship loom, we're facing funding obstacles for library services and buildings, all while libraries work to help communities navigate the fast-changing world of information, including the increase of artificial intelligence.
In 2020, several well-funded political groups started a nationwide effort to stir up attacks on libraries, library workers, and the freedom to read. These attacks have continued without slowing down. ALA’s Office for Intellectual Freedom reported 4,235 unique book titles were challenged in 2025, which is the second‑highest number ever recorded. The only year with more challenges was 2023, with 4,240 titles. In addition to censorship bills, state and federal attempts to defund libraries have skyrocketed, as well as bills to attack library professionals.
This conversation guide presents positive messages for librarians, library workers, and library advocates. The guide is a companion to the Unite Against Book Bans Action Toolkit and reflects the changing advocacy landscape and the needs of advocates. It can be used to:
We hope you'll find the guide to be a valuable resource as you and your fellow advocates think about what is important in your community and about how to develop messages that are timely, informative, trustworthy, relatable, and inspiring. For more grassroots organizing tips, check out the Unite Against Book Bans Action Toolkit.
how to use this Messaging Guide
“Conversations That Connect” was created for anyone who cares about libraries and the freedom to read, including library professionals, library trustees and volunteers, local leaders, educators, and all other community members. The guide’s focus group-tested messages are intended to work with any audience.
In this guide you'll find new and reworked "message starters" that are based on 2025 focus group findings as well as conversations that current library advocates have been having in their communities.
Messages focus on the vital role that libraries play in our communities. They aren't intended to be a script but are instead a set of ideas for you to consider customizing to reflect your own voice and the audiences you're trying to reach. A few ways to use the guide include:
Starting one-on-one conversations to inspire deeper thinking on a politically polarizing topic, address common concerns and misconceptions, and identify shared values.
Communicating with local decision makers, like library and school board members, town council members, or state legislators.
Writing op-eds or letters to the editor of local news publications.
Creating positive social media campaigns.
what's included
Foundational Messages about Libraries and Librarians. You'll find key talking points to start conversations or bring them back on track.
Messages Related to Specific Topics. You'll find the following topics topics covered:
- Libraries
- Librarians
- Artificial Intelligence
- Censorship
Anchor Messages. Each message topic includes a key statement that you can tailor to specific discussion.
Supporting Messages. Each anchor message is surrounded by potential talking points for you to select depending on your situation, setting, and audience.
Five Ideas for Follow up Action, to engage and mobilize new supporters.